Of all his qualities, talent and humility are the ones that have made Tito Rojas so loved and admired here and around the world. He is acknowledged as one of the premiere salsa artists in the world having brought salsa to the international community during a career spanning 35 years, more than 20 albums, millions of records sold, and fans worldwide. He has toured extensively throughout the United States, Latin America and the Caribbean, and Europe, and was the first to introduce salsa to Israel.
His artistry has been recognized by numerous awards: The Guaca Gold and Gold Owl Mola from Panama, TY y Novelas Colombia; Special Time Award Discorona of Venezuela, four NY ACE Awards, two NY Star awards, three Ampex Diplo Award and four Farandula Awards from Puerto Rico; seven Paoli Awards in the Salsa Singer category; several Grammy nominations; and the Major Salsa Music Award for Lifetime Achievement.
Tito Rojas, born Julio César Rojas in Humacao, Puerto Rico, grew up singing for his family and with his friends. He got his professional break with the Pedro Conga Orquestra in the mid-70s. In '78, he recorded his first hit Con Amor (With Love) with Conjunto Borincuba. That year Tito joined the Fania All-Stars, and had another hit El Campesino (The Farmer). In the late 80s, he recorded the hit salsa versions of the ballads Noche de Bodas (Wedding Night) and Quiereme Como Soy (Love me the way I am) with the Puerto Rican Power band.
In 1990, Rojas went solo releasing Condename (Condemn Me), in '94 A Mi Estilo (My Style), and in '95 Por Propio Derecho (On my own right) which won him a double Platinum Record Award, the Paoli Prize for "Best Salsa Artist of the Year" and an ACE Award. Two more hits followed the next two years: Humildemente (Humbly) and Pal' Pueblo (For my town).
In 2002, Rojas and his band performed and recorded live in Las Vegas.
He has continued to produce new albums and hits over the past decade.
The latest, Independiente was released in late June.
With his music, Tito Rojas continues touring throughout Central and South America, the United States and Europe. Wherever he performs, his music and unique style have become part of daily lives of those who heard him sing.